A clash of generations: Baby boomers versus "thirty-somethings" versus today's "network children". Jan Mao is the victim of anti-authoritarian upbringing and in search of limits. His father Franz, a former hippie, has become the head of a flourishing advertising agency and wants his son to succeed him, but Jan doesn't want that. Elvira, formerly Franz's companion and now his best customer, is supposed to put Jan on the right path, but is stressed out by her daughter, Anna, who plans her life purely in terms of success measured by cost-benefit formulas. Finally, there is Tine, who sells both herself and mobile phone contracts for cash.